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join us michael powell. thank you for being on "the communicators" again. we appreciate it. if you would, put on your future glasses. >> they are on. >> look ahead. 15, 20 years. what is tv going to look like? what is the cable industry going to look like? >> i would say it followed the technological trends that have transformed all the businesses. the first and would probably observe is the dramatic shift from hardware to software- centered systems. the minute you are able to do more in software rather than proprietary hardware, i think that is coming to television. you are right to ask the consumer what is dtv experience in the home. they will talk about a box that sits on the credenza. they will talk about the remote control. they will talk about what they do not like about that, to be perfectly candid. but they will talk about halt all of this will be migrated into software rather than proprietary hardware, and i think you will get innovation. a company like time warner or comcast can innovate overnight, not with the hardware replacement. then, i think you see the other great t
at the future of tv, and this week we're pleased to have joining us the president and ceo of the national cable and telecommunications association, michael powell. mr. powell, thank you for being on "the communicators" again, we appreciate it. >> guest: my pleasure. >> host: if you would, put on your future glasses. >> guest: all right. [laughter] they're on. >> host: look ahead five years, ten years, twenty years. what's tv gonna look like, and especially what's the cable industry gone 2345 look like? >> guest: well, i think if i were answering that question, i would say follow the technological trends that are transforming all digital businesses. the first that i would probably observe is the dramatic shift from hardware to software-centric systems. the minute you are able to do more in software rather than proprietary hardware, i think the full creativity of software engineering comes into play. i think that's coming to television. right now if you ask the consumer what's the tv experience in my home, they'll talk about a box that sits on their credenza above their tv, they'll talk about a r
around the tv jungle. >> host: also joining us is lynn standon, senior editor tell communications reports. >> guest: how important role do you think the media will play in connecting with your tv experience down the road? >> guest: that's a great question. if you think about social media, it's just conversation. television has always been about conversation. it's not always been about, that moment you're watching it. the intimate pleasure you get, the credits roll on your favorite show, you have an immediate emotional enjoyment. what do you want to do? i want to call my sister and see what she thought about the final scene. i have been doing that for 30 years. when you go to work the next day, i don't know.your offices, one of the first things that happens at staff meetings, did you see so and so last night? the conversation is an enormous component of the full experience, and so i think sobel metworking is a brilliant invention in the history of technological inventions and communication, because it allows group-to-group communication in a really efficient way that other communication to
Search Results 0 to 2 of about 3